story Archives - 2Connect - Present with clarity. Deliver with confidence.

The Storytelling Trick That Works in Any Industry

Catriona Breider — Thu, 07 Aug 2025 13:48:06 +0000

When we started 2Connect in 2000, the world had left overheads and slide projectors in the rearview mirror and PowerPoint was the pinnacle of presentation technology. Remember clip art and those cash register sound effects? It was pretty cool at

4 reminders to communicate your business story

Diane — Tue, 09 Jul 2019 18:54:39 +0000

We just took a dose of our own medicine. And as tends to be the case, it was hard to swallow in the moment but was so worth it in the end.

You see, we just updated our website. Through

Organizing Content: The Season of Transitions

Diane — Mon, 09 May 2016 20:17:03 +0000

This time of year is the season of transitions: spring to summer, student to graduate, bud to flower, and more.

When it comes to presentations, every season is a transition season! Purposeful transition statements are critical for successful presentations. They … READ MORE

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Compelling Storytelling at Year-End

Diane — Thu, 10 Dec 2015 07:46:02 +0000

In a few short weeks, an 11,875-pound Waterford Crystal bedazzled ball will begin a 60 second descent. While reflecting on the past year, New Year’s Eve merrymakers coast to coast will raise their glasses and jump into 2016. When the … READ MORE

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Sharing Your Data's Story

Diane — Tue, 03 Mar 2015 12:24:50 +0000

“Storytelling is the most powerful way to put ideas into the world today.” (Robert McKee)

The power of storytelling to connect presenter to audience is undeniable. For data-driven presentations, it’s critical to keep in mind your audience remembers stories … READ MORE

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Better Presentations Use Analogies, Examples, and Stories

Diane — Wed, 03 Sep 2014 03:47:08 +0000

In one of our monthly tips, we shared the success story of Bryan Stevenson. After giving his 20 minute presentation, his TED audience was moved to donate one million dollars to his cause – and he made his presentation … READ MORE

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Story Is the Presenter’s Great Equalizer

Diane — Sat, 04 Jan 2014 06:13:50 +0000

People are influenced by real people. That’s one of the secrets that help us connect with our audiences. But what if we don’t possess the charisma of Rita F. Pierson or the stage presence of Steve Jobs?

What we … READ MORE

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PowerPoint: When to Use It, When to Lose It

Diane — Thu, 12 Jul 2012 15:14:01 +0000

It’s 9:00 a.m. Monday morning. You’re about to hear a 10-minute report from your manager. He begins his comments on cue. At the same time, he launches a 22-slide PowerPoint. You start to struggle. Where should you focus your attention? … READ MORE

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