Stating Facts That They’ll Remember

Which statement below are you most likely to remember?

“Many children die by accidental drowning every day.”

“A classroom of children accidentally drowns every day.”

If you are like most, the second statement creates a visual image in your mind and increases retention. Research tells us that information is retained in direct proportion to its vividness.  The more vivid the content, the more we remember.

How can you intensify the content of your presentation? Work to incorporate:

  • Compelling statistics
  • Analogies
  • Stories
  • Examples

Mixing these four ingredients into your next presentation is a recipe for presentation success.

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