We’ve all witnessed the high-impact, visually stimulating, and engaging Steve Jobs’ presentations of years past. Steve Jobs’ world-famous product release presentations are still influencing presenters who want to exude the “It” factor when presenting and who covet their audience’s undivided … READ MORE
Stating Facts That They’ll Remember
Which statement below are you most likely to remember?
“Many children die by accidental drowning every day.”
“A classroom of children accidentally drowns every day.”
If you are like most, the second statement creates a visual image in your mind … READ MORE
The Secret to Memorable Presentations
Simplicity is the secret ingredient that delights and engages audiences. Many educated and intelligent presenters find this difficult to accept. Yet even Aristotle acknowledged that the best persuaders use common, everyday language. In this age of “data pollution,” audiences relish … READ MORE
Begin With the End When Delivering Technical Data Orally
Unlike murder mysteries or action-packed movie thrillers, technical presentations delivered orally should start with the conclusion.
Why? Readers of published data can skim back and forth between pages when they need to assimilate information. Not so in an oral presentation. … READ MORE
First Impressions: Dynamic Openings for Business Presentations
Can you imagine a John Grisham novel beginning with, “Hi, my name is John Grisham. The name of my book is The Firm”? Or Bruce Springsteen starting a concert with, “I’m Bruce Springsteen, and tonight I thought I’d sing you … READ MORE