Did you know people are 22x more likely to remember a fact when it has been wrapped in a story?
When crafting a story, we know we need to establish a beginning, middle, and end. What can often be missed is the use of vivid examples and data. By incorporating these key elements into your story, you will help make your message more memorable.
The best presentations tell a story and use concrete examples, relevant analogies, and engaging statistics to pull the audience deeper into the message. Take a look at some of these examples:
Instead of: Breast and cervical cancer kill 625,000 women a year
- Try: 625,000 women die every year from cervical and breast cancer – the equivalent of 6 jumbo jets crashing every day!
Instead of: The miners were trapped 240 feet underground
- Try: The miners were trapped underneath 24 floors of dirt
Instead of: Our tablets can eliminate Hepatitis C
- Try: Our tablets clear Hepatitis infection in more than 90% of people
Research shows that information is retained in direct proportion to its vividness. The more vivid, the more memorable. So the next time you have a presentation, try incorporating analogies, facts, or testimonials to help your audience remember your story.
