Hybrid is Here to Stay

The COVID-19 pandemic has changed the way we communicate across the world. Conducting all events in person has become a thing of the past, and companies and employees have adapted to using virtual technology. Although virtual meetings may become less common as we emerge from COVID, research shows that hybrid meetings are here to stay.

A recent McKinsey survey shows that 90% of organizations plan on adopting a combination of remote and on-site work as COVID restrictions are lifted.

As hybrid events grow in popularity, so do the challenges. How can you address these concerns to ensure a valuable experience for both in-person and virtual attendees?

  • 46% of event organizers say that speakers experienced difficulties engaging a virtual and in-person audience simultaneously. (Markletic)
    • Solution: Encourage everyone to participate inclusively: treat the camera as a participant, speak up and face the microphone while talking, and avoid side conversations that virtual participants can’t hear.
  • 67% of respondents said that they were concerned about providing a seamless experience using hybrid event technology. (Impact XM)
    • Solution: Designate a “Virtual Ambassador” to monitor chat, thus helping virtual participants engage in the meeting and share any issues that may arise.
  • 39% of people who attended hybrid events virtually state that they felt not included in the event. (Markletic)
    • Solution: Practice seeking input from virtual participants before opening questions and discussion up to in-person participants, and use phrases to keep virtual participants top of mind.

Although hybrid meetings can be challenging, they offer a unique way to involve attendees who may not have been able to participate otherwise. Download the resource below to help navigate these challenges and master the art of hybrid meetings.

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